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Posted by on Mar 31, 2016 in Articles, Digital, Economy | 0 comments

IMD encourages Bristol businesses to embrace virtual reality

IMD encourages Bristol businesses to embrace virtual reality

The early stages of 2016 have put Virtual Reality (VR) in the spotlight, as Facebook founder Mark Zuckerberg and Apple CEO Tim Cook have publicly backed the technology.

With VR set to take off, new West of England Initiative members IMD is encouraging Bristol businesses to embrace it.

The management learning and development solutions provider will shortly be introducing VR to its services, and members recently got the chance to test out this offer at the West of England Initiative meeting at UWE Bristol.


VR is increasingly recognised for its value as a powerful educational tool. It adds a new and exciting dynamic element, making study more participative and interesting.

The flexibility of VR means that there are clear advantages to employers too, through savings in time and reductions in cost.

By providing the opportunity for employees to have realistic experiences of critical circumstances that they may otherwise not have yet had, VR can have a direct impact on management efficiency and productivity, leading to real improvements in business performance.

IMD’s Managing Director, Dean Taylor, is excited about the impact that this significant new development will have:

“The integration of Virtual Reality technology within our service provision will provide substantial benefits to our clients, whether they are single individuals or large corporations, or operate in the Public or Private sector.

“VR has already been proven in a wide range of environments to provide precise, realistic simulations of what people might experience in their field of operation and as the best way to teach people how to do jobs that are complex or dangerous.”

Further details will be announced shortly on IMD’s impending new website.


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