West of England LEP and Heathrow launch partnership
Today, Heathrow announced the launch of a partnership with the West of England LEP which sees £500,000 worth of free advertisements go live across the airport.
The six-week partnership with the LEP is a unique opportunity for Bristol and Bath to showcase why it is a great place to invest, work and live to the airport’s 22 million annual business travellers.
As part of the partnership, Heathrow worked with Invest Bristol & Bath who wanted to tap into the trans-Atlantic business tech industry travellers. The advertisements subsequently focus on the Virtual Reality World Congress 2016 which is being held in Bristol in April and will be displayed across Heathrow.
The partnership is part of Heathrow’s year-long campaign seeking to drive foreign direct investment across all of the UK.
Heathrow already acts as gateway to the world for the West of England and new surface access improvements – including Western Rail Access which will cut journey times to Bristol by half an hour when it comes online in the next decade – will further boost inward investment and tourism to the region.
Matthew Cross, Director of Investment at Invest Bristol & Bath said: “Bristol and Bath has the strongest core city regional economy in the UK. Our particular strengths in high technology and innovative businesses are attracting major national and international players to locate here as well as events like VR World Congress. This campaign at Heathrow is an important opportunity to showcase our capabilities to the major global industry leaders that pass through its doors each day.”